Promotional

8 More Tips to Take Your Promotional Email to the Next Level

Consider the last list as a checklist to make sure your bases are covered when it comes to creating a successful marketing email. Here are 8 more tips to consider when creating your email campaign messaging.

1. Leverage social proof by showcasing positive customer testimonials and reviews. You can grab these from Google Reviews, your social platform, or testimonials you personally reach out and acquire from your customers.
2. Create scarcity strategically -- but don’t overdo it. Scarcity can certainly be an effective way to get your customer’s attention but don’t overdo it. A few well-timed promotions can be great, however. Consider limited editions, exclusive pre-sales or product limits.
3. We all love a good FOMO marketing campaign. What’s not to love? In these, you can highlight the benefit of the offer by showcasing what your customers may miss if they don’t act. It’s a bit of scarcity mixed with the fear of missing out. These can be very powerful.
4. Try gamification by incorporating elements like a loyalty point system, badges, or even other interactive initiatives. Once you clearly define your target, you can create a compatible system. Your target could be increasing referrals, store visits, completing a purchase, or much more. The sky is the limit!
5. Target the personalization even further than names by offering specific products that complement something they just purchased or viewed.
6. Retarget your abandoned carts with win-back promotional emails. Abandoned carts are a normal part of eCommerce life, but you can regain some shoppers with timely special offers. Whether life got busy or they are still on the fence, an abandoned cart email can offer a fantastic ROI.
7. Boost your community by integrating your social media sharing buttons and your email. It’s a match made in heaven. You can gain a following to continue the conversation, ease any pain points, and gain trust through many more marketing touches.
8. Go ahead and send that post-purchase to upsell; don’t be shy! Sending a promotional email right after a purchase can be combined with a thank-you email to offer a complementary product, loyalty program, or new service.