Email Marketing Pro Tips to Promote Blog, News & Magazine
Email marketing can be a powerful way to drive traffic to your site and keep readers informed. We have curated some great marketing tips to bring the best to your efforts.
Tip 1: Craft eye-catching subject lines with a solid hook.
Think of your subject line as your headline. It’s crucial to catch their interest in the sea of their inbox and get them to open up your email. Make your subject line clear, concise, and intriguing. You can practice teasing the content without revealing it all - just like you would in a good headline.
Tip #2: Content is boss, so lead with your value prop.
Your content is your value prop, and that applies to your email campaigns as well. Offer access to high-quality content that provides value by summarizing the most popular blog or news story, but hold enough back that they want to click for more. What benefit will your reader gain after reading your post? Highlight how your content makes their life better, supports their health or well-being, or keeps them informed. Always lead with the value prop!
Tip #3: Provide visual content and think of accessibility for different types of learners.
Not everyone absorbs information in the same way, so consider linking to different types of content in your email. Perhaps you have created a video highlighting the most recent news or created an infographic. Make sure all of your content can be enjoyed by different types of learners and those who have accessibility considerations.
More Email Tips to Build Your List and Engage Your Followers
You’re on a roll with the previous tips. Here are even more email marketing tips geared for you to promote your latest blog, news, or magazine to get the best results.
Tip #4: Be consistent with your email marketing, but don’t be afraid to throw in a few surprises.
By maintaining a consistent email schedule, you’ll stay on the right track to prevent lapses and missed connections. Regular content helps you build trust with your followers and makes sure they can access what they want from you. We also recommend interrupting the pattern now and then when it comes to special events, offers, or stories you want to promote even further.
Tip #5: Test and analyze your emails to see what resonates the most.
It’s not just for email pros - tracking email open and click-through rates helps you see the big picture. We recommend looking at your stats regularly while taking time to compare larger spans like quarter-over-quarter results. Factors like time of day, seasonal content, messaging, and images can be identified if you analyze and test. When you find what resonates, you can implement the best practices in the future and see better results over time.
Tip #6: Share the love with social platforms to build momentum.
Social and email marketing can work hand-in-hand to bring you the best marketing results. Make it simple for your readers to share your content on their social platforms by including social share buttons. Encourage your email list to follow your platforms and create lead magnets on your social to get those emails and keep promoting!
Tip #7: Identify good lead magnets to grow your email list even more.
In the last tip, we mentioned lead magnets, and we would be remiss if we didn’t dig a little further down the rabbit hole. You might wonder what makes a good blog, news, or magazine lead magnet. We suggest creating exclusive content or never-before-seen images, stories, or interviews that your readers can’t resist. These will be “behind the wall” which requires an email to access - and boom. More emails for you!
Are you ready to market like a pro? Our free HTML email templates make email marketing easy. They are mobile-friendly and can be viewed whether your reader prefers dark or light mode. They make it easy to try new marketing initiatives like the ones in this list and see your list grow.
