How to Get the Best Results with Campaign Monitor
Campaign Monitor offers a great platform for email marketing with a rich toolset. That being said, you’re only part of the way there to maximize your results, connect with your prospects, and increase sales.
Here are a few ways you can optimize your open and engagement rates on your next campaign:
People Expect Personalization
Relevance is key when it comes to connecting with your audience. Using the subscriber data that you glean from Campaign Monitor, you can send targeted emails that greet by name and are tailored to their interests.
Focus On the Value Prop
Just because you can send an email, doesn’t always mean you should. Sometimes less is more, and that’s where planning is key to success. Focus on providing value in the email itself, by offering exclusive promotions, helpful tips, sneak peaks, or exclusive content that delights.
Keep Your Message Concise & Clear
Creating glanceable content using our free email templates designed for Campaign Monitor, can help you break through short attention spans. Use clear images of what you offer and tell your readers exactly where to go next through clear hyperlinked text or using a button with text such as “Shop New Collection.”
More Tips to Get the Best Results with Campaign Monitor
Here are a few more email marketing tips to make your campaign a success when using our free templates optimized for the Campaign Monitor platform.
Create a Strong Subject Line for Good Open Rates
Subject lines are the first impression you get. Your recipients likely have an inbox full of offers - some from competitors. Don’t be discouraged, they don’t offer the same product or service you do! Take a minute to think about how you are different, and bring that confidence into the process. Keep your subject line short and sweet, and lead with a benefit.
Track Your Metrics to Measure & Improve Results
One thing we like about Campaign Monitor is that the platform provides analytics to help you track your campaign. For instance, open rates help you track how successful your subject line is doing. Think you could improve? Try an A/B test and see which type of subject line gets the best results.
Test your engagement rates by keeping track of which types of emails get the most clicks to your site. Does promotional content do best? Flash sales bring in the bling? Or do people love your insider tips and tricks? Use our full library of email templates for different occasions to track which offers your list loves most.
These tips will support your email campaign and help you find out what works and what could use some work. Keep iterating and testing and you’ll find new ways to improve your approach even more.
